Card Capacity: What it Means to You

Whether you're a professional photographer or just dabbling with your new digital camera, it's important to be informed about memory cards and the differences between them.

Digital cameras come with little, if any, memory of their own, so if you're interested in maximizing your shooting capacity, you need to consider purchasing a high-speed memory card.

More Power
Image quantity and quality. High-end DSLR cameras offer higher megapixel counts, and adding a high-speed memory card can increase this even further. This means whether you're shooting a slew of photos or using your camera's video function, you're getting more images at a much higher resolution. High-capacity cards allow you to shoot even more, higher quality photos using JPEG high-resolution and RAW formats for even better results.

Chart Your Capacity
There's no exact standard amount of photo capacity on a memory card because it's based on content, compression, and file type, all of which can vary. But you can use the chart below to help determine the approximate number of still images that can be captured on different capacity cards.


*Actual number of photos and minutes will vary depending on camera model, format resolution and compression, usable capacity, and bundled software. Actual usable memory capacity may vary. 1MB equals 1 million bytes. 1GB equals 1 billion bytes.

For prosumers or professional photographers, capacity is critical. Ask anyone shooting a wedding or faced-paced sporting event. There's no time to change out cards. And for photographers working in extreme conditions-underwater or aerial photographers, for example, the opportunity doesn't even exist to be able to swap out cards.

In-camera processing time. The internal RAM of a DSLR camera can also work with a high-capacity memory card to deliver faster in-camera speeds. A memory card can also affect the processing speeds from memory card to camera memory and camera memory to computer. While these speed changes may not be significant for a point-and-shoot camera, it definitely makes a different to professional photographers or those taking multiple shots in short time spans.

Memory Card Types-CompactFlash and Secure Digital
Once you've decided to add capacity to your camera, you need to check which type of memory card your camera supports. Cameras using CompactFlash (CF) memory cards are generally more professional-level, offering many capabilities and shooting options, while cameras using Secure Digital (SD) cards fall more into the point-and-shoot category and sometimes offer video capabilities.

Regardless of type, these cards can provide incredibly fast image read/write speeds that can fully leverage a DSLR camera's high-speed processor and accelerated image download times. The seamless workflow slashes your processing time and lets you enjoy more time shooting.

The Perks of Added Capacity
The basic advantages are obvious-you can easily shoot many more photos before ever needing to worry about swapping out cards. This always gives you the benefit of having the card space to take many more photos before you need to review and delete unwanted photos. But there are many other advantages to take into consideration.

Enjoy more freedom in your photography. A high-capacity memory card gives you the freedom to be creative in your photography. Have fun experimenting with the correlation between light and shutter speeds, take a slew of photos without worry of needing to immediately switch cards to continue, or take full advantage of the video option on your point-and-shoot camera. You can enjoy a multitude of capabilities with peace of mind, knowing your memory card gives you that freedom.



Choosing a high-capacity card gives you the freedom to experiment and explore new photographic frontiers knowing your camera has huge memory capabilities. For anyone serious about photography, it's important to have multiple high-capacity cards to ensure you are always ready for that next photo.

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